A brand posts a TikTok video about its new perfume and watches it take off overnight. Thousands of orders pour in and it looks like the breakthrough e
A brand posts a TikTok video about its new perfume and watches it take off overnight. Thousands of orders pour in and it looks like the breakthrough every founder works towards. Then the fulfillment team realizes there’s an issue. Orders are open to both domestic and international buyers, but shipping the product overseas will cost […]
