The plethora of brand loyalty programs have led to an engagement challenge for marketers as many customers don’t stay as active members for long after
The plethora of brand loyalty programs have led to an engagement challenge for marketers as many customers don’t stay as active members for long after sign-up. Gartner’s 2024 Consumer Omnibus Survey found that 79 percent of consumers did not actively use all of the loyalty programs they joined. In today’s competitive market, brand partnerships have […]
