Mother’s Day, falling on Sunday, May 11th this year, continues to be one of the biggest retail sales seasons in the U.S.—and 2025 is no exceptio
Mother’s Day, falling on Sunday, May 11th this year, continues to be one of the biggest retail sales seasons in the U.S.—and 2025 is no exception with 84% of shoppers planning to buy gifts for mom.
Read on to learn more about the upcoming holiday and what you can do to maximize your results.
Mother’s Day remains one of the most significant retail holidays, with consumers eager to celebrate the important women in their lives. In 2025, shopping trends are evolving, with most purchases happening in the month leading up to the holiday.
Nearly all shoppers plan to browse before buying, underscoring the importance of a strong in-store presence. As consumers seek inspiration, retailers must refine their approach to product visibility, pricing, and convenience.
Inspiration Starts Early—But Browsing Drives Buying
With 84% of Americans planning to celebrate Mother’s Day, weeks leading up to the holiday have become a crucial period for retailers. Shoppers aren’t rushing into purchases—nearly all plan to browse first, emphasizing the value of a thoughtful and engaging shopping experience.
2025 Key Shopping Insights:
68% of shoppers plan to visit brick-and-mortar locations to find Mother’s Day gifts.
Top Destinations for Mother’s Day Gifts:
Independent Retail Store (35%)
Flower & Gift Shops (28%)
Department Stores (24%)
What this means for retailers:
In-person shopping experiences matter—Retailers must prioritize in-store engagement by focusing on clear signage, and convenient store layouts that inspire shoppers to linger and explore
Gift shops and Independent retailers benefit from last-minute shoppers looking for something personal and quick to grab.
Retailers Look to Extend Momentum Beyond Mother’s Day
Mother’s Day also kicks off a larger seasonal retail window. Savvy retailers are using it as a launchpad for continued customer engagement.
Opportunities include:
Strategic promotions that begin early and carry through post-holiday
Cross-category bundling to encourage larger average tickets
Extended gifting campaigns leading into Father’s Day and Summer Shopping Events
Projected spend in 2025: $33.5 Billion
Jewelry remains a strong performer—but it’s just one part of a much broader gifting mix including beauty & wellness,
Experience and Meaning Matter Most to Moms
So, what are the gifts that truly resonate in 2025?
Top Gift Choices for Mother’s Day 2025:
Original article source: “Mother’s Day 2025 Forecast” published by Nielsen HQ on [April 14, 2025].
Additional article source: “Loyalty, Love and Lifetime Value: The Mother’s Day Retail Opportunity” published by Retail Touchpoints on [April 17, 2025].
