How David’s Bridal is Evolving Beyond Traditional Retail

At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Elina Vilk, president and chief business officer, and Lisa Hor

At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Elina Vilk, president and chief business officer, and Lisa Horton, chief communications and creative officer at David’s Bridal, the wedding technology company, media powerhouse, and marketplace platform. They discuss the bridal company’s “Aisle to Algorithm” strategy, balancing the risks and rewards […]