How AI Helps Retailers Balance Creativity and Optimization

Fashion merchandising is alive and well. Despite fears of artificial intelligence making e-commerce sites as monotonous and predictable as ChatGPT wri

Fashion merchandising is alive and well. Despite fears of artificial intelligence making e-commerce sites as monotonous and predictable as ChatGPT writing, “In today’s fast-paced world,” fashion websites are as diverse as ever. You have brands like Zara, whose site feels like an extension of a fashion magazine — curated, artistic and aspirational, and others like […]