Totally Awesome Dish Soap Glossary

Surfactants: Surfactants are compounds that reduce the surface tension of a liquid, allowing it to spread and penetrate surfaces more easily. They are the main active ingredient in dish soap and are responsible for its cleaning power.

Cleansers: Cleansers are compounds that help to remove dirt, grease, and other debris from surfaces. They are often combined with surfactants to create a more effective cleaning solution.

Fragrances: Fragrances are added to dish soap to give it a pleasant smell. They are usually made from essential oils or synthetic compounds.

Preservatives: Preservatives are added to dish soap to help prevent the growth of bacteria and other microorganisms. They are usually made from natural or synthetic compounds.

Market Demand: The demand for dish soap is driven by the need to keep dishes and other surfaces clean. It is a highly competitive market, with many

• Customer Type:
  General consumers, households
• Retail Store Availability:
  Available in grocery stores, convenience stores, and online retailers
• Usage Interval:
  Suitable for daily use
• Shelf Life:
  Long shelf life
• Retail Store Types:
  Grocery stores, convenience stores
• Age Suitability:
  Suitable for all ages
• Gender Targeting:
  Unisex
• Events or Occasions:
  Everyday use, household cleaning
• Categories:
  Household cleaning, dishwashing
• Seasonality:
  Suitable for use year-round
• Price Point:
  Affordable
• Product Features:
  Effective cleaning, grease removal, gentle on hands, pleasant fragrance
• Brand Recognition:
  Well-known brand
• Usability and Convenience:
  Easy to use, convenient packaging
• Health and Safety:
  Safe for use on dishes and utensils, non-toxic

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