CM Tooltip Glossary Ecommerce

Toothpaste

Toothpaste

Abrasives: Abrasives are the gritty substances found in toothpaste that help to remove plaque and food particles from the teeth. They are usually made of calcium carbonate, silica, or alumina.

Fluoride: Fluoride is a mineral that helps to strengthen tooth enamel and prevent cavities. It is found in many toothpastes and is often added to municipal water supplies.

Humectants: Humectants are substances that help to keep toothpaste moist and prevent it from drying out. Common humectants include glycerin, sorbitol, and propylene glycol.

Surfactants: Surfactants are substances that help to reduce the surface tension of toothpaste, allowing it to spread more easily and foam up when brushed. Common surfactants include sodium lauryl sulfate and sodium laureth sulfate.

Whitening Agents: Whitening agents are

  • Customer Type
  • Retail Store Availability
  • Usage Interval
  • Shelf Life
  • Retail Store Types
  • Age Suitability
  • Gender Targeting
  • Events or Occasions
  • Categories
  • Seasonality
  • Price Point
  • Product Features
  • Brand Recognition
  • Usability and Convenience
  • Health and Safety

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