CM Tooltip Glossary Ecommerce

Shooter Assortments

Shooter Assortments

Ammunition: Ammunition is the material fired, scattered, dropped or detonated from any weapon. It is often referred to as rounds, bullets, shells, cartridges, or shots. Ammunition is used in firearms, air guns, bows, crossbows, slingshots, and even in melee weapons such as knives and swords.

Caliber: Caliber is the diameter of the bore of a firearm, or the size of the projectile it fires. It is measured in either millimeters or inches. Common calibers include .22, .38, .45, 9mm, and .223.

Gauge: Gauge is a unit of measurement used to describe the bore size of a shotgun. It is measured in terms of the number of lead balls of a given diameter that can be made from one pound of lead. Common gauges include 12, 16, 20, and 28.

Shotgun Shells: Shotgun shells are cartridges that contain a variety of projectiles,

  • Customer Type: Shooter enthusiasts, party/event planners, general consumers
  • Retail Store Availability: Online retailers, specialty stores, party supply stores
  • Usage Interval: One-time use for events/occasions
  • Shelf Life: N/A (consumables)
  • Retail Store Types: Party supply stores, firework stores, gift shops
  • Age Suitability: All ages (with adult supervision for children)
  • Gender Targeting: No specific gender targeting
  • Events or Occasions: New Year’s Eve, birthday parties, weddings, celebrations
  • Categories: Firework assortments
  • Seasonality: Primarily sold during festive seasons like New Year’s and Independence Day
  • Price Point: Varied pricing depending on assortment size and quality
  • Product Features: Assortment of different types of fireworks, various colors and effects
  • Brand Recognition: Trusted firework brands known for quality and safety
  • Usability and Convenience: Easy to use, ready-to-light fireworks packaged in assortments
  • Health and Safety: Safety instructions and warning labels provided, adherence to local fireworks regulations

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