Gillette Razor Glossary

Safety Razor: A safety razor is a shaving implement with a protective device positioned between the edge of the blade and the skin. The initial purpose of these protective devices was to reduce the level of skill needed for injury-free shaving, thereby reducing the reliance on professional barbers.

Cartridge Razor: A cartridge razor is a type of safety razor that uses disposable blades. It consists of a handle and a head that contains a cartridge with multiple blades. Cartridge razors are designed to provide a close, comfortable shave with minimal effort.

Fusion Razor: The Fusion razor is a type of cartridge razor manufactured by Gillette. It features five blades spaced closely together to provide a close, comfortable shave. The razor also has a precision trimmer on the back of the cartridge for trimming sideburns and hard-to-reach areas.

Flexball Technology: Flexball technology is a feature of the Fusion razor that allows the razor head to pivot and move

• Customer Type: Men and women
• Retail Store Availability: Available in various retail stores
• Usage Interval: Regular use
• Shelf Life: No specific shelf life, but should be replaced regularly
• Retail Store Types: Supermarkets, pharmacies, convenience stores
• Age Suitability: Suitable for adults
• Gender Targeting: Primarily targeted towards men but can be used by women as well
• Events or Occasions: Suitable for everyday use
• Categories: Personal care, grooming
• Seasonality: Suitable for use throughout the year
• Price Point: Medium to high
• Product Features: Close and comfortable shave, multiple blades, lubricating strip, ergonomic handle
• Brand Recognition: Well-known and popular brand
• Usability and Convenience: Easy to use and convenient for shaving
• Health and Safety: Designed with safety features to prevent nicks and cuts

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