Barbie Doll Glossary

Barbie Doll: A Barbie Doll is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over fifty years, and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle.

Market Demand: Barbie dolls have been popular since their introduction in 1959, and remain one of the most popular toys for girls. The Barbie brand has seen a resurgence in recent years, with sales increasing by double digits in 2017 and 2018. The brand has also seen a resurgence in popularity among adult collectors, with many limited edition dolls being released.

Purpose: The purpose of Barbie dolls is to provide children with a fun and creative way to play. Barbie dolls can be used to create stories, act out scenes, and explore different roles and identities. Barbie dolls also provide an

• Customer Type: Children, Barbie collectors
• Retail Store Availability: Toy stores, department stores, online retailers
• Usage Interval: Continuous play, occasional use for collectors
• Shelf Life: Indefinite
• Retail Store Types: Toy stores, department stores
• Age Suitability: 3 years and above
• Gender Targeting: Primarily girls, but can be used by anyone
• Events or Occasions: Birthdays, holidays, playtime
• Categories: Toys, dolls
• Seasonality: All year round
• Price Point: Affordable to mid-range
• Product Features: Poseable limbs, interchangeable outfits and accessories
• Brand Recognition: Highly recognizable and popular worldwide
• Usability and Convenience: Easy to dress up and play with, compact size
• Health and Safety: Made with non-toxic materials, meets safety standards

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