In the same way that retailers wouldn’t only stock size 8.5 sneakers — even though that’s the average adult American woman’s shoe size — they can’t ta
In the same way that retailers wouldn’t only stock size 8.5 sneakers — even though that’s the average adult American woman’s shoe size — they can’t take a one-size-fits-all approach to key sales events either. Similarly, they can’t try to fit their entire audience into one pigeonhole, nor can they afford to rely on out-of-date shopper […]
