The experience a shopper has returning a product online or in-store can have a dramatic impact on loyalty. One bad experience can force a consumer to
The experience a shopper has returning a product online or in-store can have a dramatic impact on loyalty. One bad experience can force a consumer to sever a relationship with a retailer, while a positive experience can motivate a consumer to buy more goods. New data supports the impact of returns on loyalty, showing that […]
