Gap recently announced its expansion into “sleeper categories” like beauty and accessories. While this move reflects a timely reaction to trends, it m
Gap recently announced its expansion into “sleeper categories” like beauty and accessories. While this move reflects a timely reaction to trends, it more importantly demonstrates the power of research discipline and foresight. Beauty and skincare are among the fastest-growing categories for Gen Z, with spending in these areas outpacing fashion growth. Statista reported the average […]
