In today’s retail market, the hottest item isn’t always the original product. Increasingly, it’s the dupe. Across social media, influencers regularly
In today’s retail market, the hottest item isn’t always the original product. Increasingly, it’s the dupe. Across social media, influencers regularly spotlight lower-cost alternatives to luxury and premium products, and consumers eagerly pursue these “dupes,” turning imitation into a viral shopping strategy. But for retailers, the dupe economy raises an important question: When does an […]
