From Prompts to Presents: How the 2025 Holiday Season is the ‘Smartest’ Time of the Year

The 2025 holiday season, spanning Halloween, Black Friday, and Christmas, will mark the first true test of generative artificial intelligence’s influe

The 2025 holiday season, spanning Halloween, Black Friday, and Christmas, will mark the first true test of generative artificial intelligence’s influence on shopping. Up until now, consumers have largely used AI tools for vague inspiration or validation. But in 2025, we’ve seen the dynamics shift. Queries moved from “wireless earbuds” to “what’s a sustainable tech […]