Fanatics Lands Retail and Merchandise Deal for FIFA 2026 World Cup

Fanatics will exclusively run the FIFA World Cup 2026 retail and merchandising operations, the company announced Dec. 4. The World Cup, set to take pl

Fanatics will exclusively run the FIFA World Cup 2026 retail and merchandising operations, the company announced Dec. 4. The World Cup, set to take place this summer in 16 cities across Canada, Mexico, and the United States, is expected to draw more than 1 million soccer fans, according to Reuters. Fanatics, the global sports platform […]