Church & Dwight Acquires Touchland — Yet Another Lesson in Why Brands, Not Products, Win With Consumers

If you’ve somehow missed the pastel-colored bottles popping up in every Gen Z tote bag, Touchland is the brand that’s made clean hands cool. The compa

If you’ve somehow missed the pastel-colored bottles popping up in every Gen Z tote bag, Touchland is the brand that’s made clean hands cool. The company has grown to $130 million in annual sales and built a brand universe that transcends hygiene. Now, with its recent acquisition into the Church & Dwight family, it sits […]