The U.S. beauty industry is on an upward trajectory, with the prestige beauty market alone growing by 7% year-over-year, reaching $33.9 billion in 2
The U.S. beauty industry is on an upward trajectory, with the prestige beauty market alone growing by 7% year-over-year, reaching $33.9 billion in 2024. Retail buyers need to act quickly to capitalize on this momentum as demand for both mass and prestige beauty products continues to rise. Here’s a breakdown of the key trends and categories poised for growth in 2025, along with actionable insights to enhance your retail strategy.
Trending Beauty & Fashion Products:
Beauty:
- Fragrance: Perfumes, premium and luxury fragrances.
- Face Masks: Collagen, charcoal.
- Eye Masks: Sleep-related home spa kits, eye therapy sets
- Pore Cleaners: Facial cleansing devices, masks
- Lip Products: Balms, oils, skincare-infused makeup.
- Hybrid Makeup: Lip products, balms, oils, foundations.
- Hair Products: Shampoo, grooming supplies, hair sprays, hair dyes.
- Skincare & Hygiene: Body wash, hand soaps, bath bombs
Trending Now:
- Celavi: Facial Masks, Spa Kits, and Makeup Remover Sheets
- (Limited Edition) Hello Kitty x The Creme Shop Hand Lotions
- New Collection: Body Spray, Shampoos and Body Wash from Axe, Old Spice
- New Collection: Garnier Deodorants & Hair Dyes
Key Growth Areas in 2025
The U.S. beauty industry continues to grow rapidly. The prestige market alone saw a 7% increase in 2024, reaching $33.9 billion. Here’s where retail buyers should focus in 2025:
1. Fragrance – The Fastest-Growing Category
Growth: +12% in 2024
Opportunity: Premium and luxury fragrances leading the charge.
Actionable Insights:
- Stock both high-end and budget-friendly options.
- Focus on perfumes with longer-lasting scents, including higher concentration options.
2. Skincare: A Balancing Act Between Premium and Affordable Markets
Trend: Body care (creams, lotions) and facial products.
Opportunity: Growing demand across mass and prestige markets.
Actionable Insights:
- Offer both premium anti-aging and affordable body care.
- Look for specific benefits like moisturizing or anti-aging.
3. The Rise of Hybrid Makeup Products
Growth: Lip products (+19% in 2024)
Opportunity: Skincare-infused makeup is a rising trend.
Actionable Insights:
- Stock multitasking items (lip balms, oils, foundations).
- Cater to consumers looking for both beauty and skincare benefits.
4. Growth in Hair Care – Scalp and Treatment Focus
Growth: 9% in prestige market
Opportunity: Scalp care and treatment products are surging.
Actionable Insights:
- Expand scalp treatments and nourishing oils.
- Focus on hair health to meet rising demand.
5. The Influence of “Skinification” in Cosmetics
Trend: Makeup with added skincare benefits.
Opportunity: Makeup that nourishes the skin while enhancing appearance.
Actionable Insights:
- Prioritize foundation and concealers with moisturizing, brightening, or mattifying properties.
- Appeal to wellness-focused consumers.
Action Plan for Retail Buyers:
- Focus on High-Growth Categories: Fragrance, hybrid makeup, and hair care.
- Offer a Range of Prices: Luxury and budget-friendly options.
- Follow Trends: Include skinification and eco-friendly products.
By understanding these trends and aligning your inventory with what’s in demand, you’ll be well-positioned to take full advantage of the cosmetics and beauty surge in 2025.
Original article source: “US Beauty Industry Sales Grow for the Fourth Consecutive Year,” published by Circana Reports on [February 12, 2025].
Additional article source: “Fashion and Beauty Items That Keep Selling Out,” published by Best Reviews on [February 20, 2025].
