In today’s digital-first retail environment, one thing is clear: shoppers expect hyperpersonalized experiences. From curated product recommendations t
In today’s digital-first retail environment, one thing is clear: shoppers expect hyperpersonalized experiences. From curated product recommendations to timely emails and in-app suggestions, consumers want brands to understand their preferences, predict their needs, and adapt to those needs quickly. The catch is, the more personalized the experience, the more personal data it requires. In a […]
