A New Playbook for the Holidays: What Back-to-School Shoppers Are Revealing About 2025’s Retail Landscape

Back-to-school no longer signals just the end of summer; it sets the direction for the rest of the retail year. It has become a litmus test for consum

Back-to-school no longer signals just the end of summer; it sets the direction for the rest of the retail year. It has become a litmus test for consumer confidence and a preview of the behaviors that will drive the holiday season. Recent survey findings show households are making more deliberate choices, prioritizing long-term value, and […]