During the 2025 holiday season, fulfillment became far more visible than many retailers expected. Economic uncertainty shaped conservative planning as
During the 2025 holiday season, fulfillment became far more visible than many retailers expected. Economic uncertainty shaped conservative planning assumptions heading into peak season, however, once the season was underway, execution mattered more than forecasts. Why? Because consumer demand didn’t soften. In fact, Adobe Analytics reported more than $10 million in online spend every minute […]
