Retail media’s rise has been fast and decisive. Spending is projected to reach $71.1 billion in 2026, with nearly every major retailer now offering ad
Retail media’s rise has been fast and decisive. Spending is projected to reach $71.1 billion in 2026, with nearly every major retailer now offering advertisers some version of a retail media network. The names leading the charge are familiar: Amazon.com, Walmart, Kroger, Albertsons. These platforms have proven that when purchase data, media inventory, and measurement […]
