Journey-First Decisions That Turn CX Into Growth

When growth slows, customer experience (CX) becomes the new currency of competition. The retailers that thrive will be those that turn CX signals into

When growth slows, customer experience (CX) becomes the new currency of competition. The retailers that thrive will be those that turn CX signals into decisions that drive measurable revenue, opportunities to reduce costs and risk, and improve the cultures of their organizations. This playbook shows how to make that shift: organize journeys, prioritize the highest-impact […]