Retail brands are always chasing the golden snitch of personalization. However, too often their efforts rely on passive data collection and algorithmi
Retail brands are always chasing the golden snitch of personalization. However, too often their efforts rely on passive data collection and algorithmic guesswork, offering surface-level relevance without any real emotional connection. Consumers don’t want to be treated like walking data sets. They want to feel seen, involved and valued. Instead, they’re bombarded with ads for […]
