It happens all the time: brands pour time, money and resources into launching a new product, only to watch it flop once it hits the shelves. Timing or
It happens all the time: brands pour time, money and resources into launching a new product, only to watch it flop once it hits the shelves. Timing or shelf placement are easy to blame, but launches often fail because brands skip the most important step: engaging with consumers before going to market. Gut instinct, historical […]
