As retailers refine their 2025 marketing strategies against signs of softening demand, one key priority should be improving shopper engagement and loy
As retailers refine their 2025 marketing strategies against signs of softening demand, one key priority should be improving shopper engagement and loyalty program return on investment. According to Deloitte’s 2025 U.S. Retail Industry Outlook, six in 10 retail executives anticipate consumers will value price over loyalty this year. This makes it even more critical that […]
