At this year’s Shoptalk conference, retail media was an absolute top-line focus. The latest industry studies tell us that retail media spend is on tra
At this year’s Shoptalk conference, retail media was an absolute top-line focus. The latest industry studies tell us that retail media spend is on track to increase by 88.5 percent through 2028, evolving into a $97.91 billion marketplace. That’s how eager advertisers are to take advantage of the value they see in retail media networks (RMNs). […]
