Shoppers are shifting their tactics. Burdened by rising prices, depressed spending power, and slumping consumer sentiment, they are, as KPMG explained
Shoppers are shifting their tactics. Burdened by rising prices, depressed spending power, and slumping consumer sentiment, they are, as KPMG explained, “more cautious, more cost-conscious, and more selective than they’ve been in years.” Recent consumer research shows that shoppers still expect instant value, immediate product availability, and a highly relevant experience both online and in-store. […]
