Retailers spent the past few years modernizing e-commerce and loyalty programs. 2026 is the year in-store experiences get the same treatment. Two shif
Retailers spent the past few years modernizing e-commerce and loyalty programs. 2026 is the year in-store experiences get the same treatment. Two shifts will reshape in-store media: artificial intelligence-powered dynamic content informed by real-time signals, and talent driving innovation with curiosity instead of convention. Together, these forces will close operational gaps between marketing and merchandising, […]
