For years, retailers have optimized for a single moment: the website visit. How do we drive more traffic to our site? How do we increase time on page?
For years, retailers have optimized for a single moment: the website visit. How do we drive more traffic to our site? How do we increase time on page? How do we move shoppers from homepage to product detail to checkout? That model, however, is breaking down. Right now, a meaningful and rapidly growing segment of […]
