Ask most retail marketing teams which channels are driving sales and the same answers tend to dominate: search, paid social, and marketplaces. That do
Ask most retail marketing teams which channels are driving sales and the same answers tend to dominate: search, paid social, and marketplaces. That doesn’t mean marketers believe these are the channels that create the demand. Yet they remain the easiest parts of the customer journey to measure, despite many of the influences shaping purchase decisions […]
