Retailers are no longer asking whether artificial intelligence belongs in the business. Nearly every organization is experimenting with AI in some for
Retailers are no longer asking whether artificial intelligence belongs in the business. Nearly every organization is experimenting with AI in some form, whether through personalization engines, predictive inventory tools, customer service assistants, or emerging agentic experiences. The challenge now is understanding how to measure its impact as AI increasingly shapes discovery, decision-making and customer engagement. […]
