Artificial intelligence is changing where and how buyers discover retail brands. Shoppers who once searched across product pages, marketplaces, review
Artificial intelligence is changing where and how buyers discover retail brands. Shoppers who once searched across product pages, marketplaces, reviews and buying guides are increasingly turning to AI-powered search engines and shopping assistants to compare options and narrow decisions. For retailers, that creates a new visibility challenge: the moment of intent is moving into environments […]
