Why Back-to-School Advertising Has Become a Creative Arms Race

Back-to-school used to be a relatively straightforward shopping season. Families bought supplies, sneakers, backpacks, maybe a few new outfits, and mo

Back-to-school used to be a relatively straightforward shopping season. Families bought supplies, sneakers, backpacks, maybe a few new outfits, and moved on. Today, it has become one of the most competitive periods on the retail calendar, stretching across classroom essentials, sports equipment, apparel, electronics, dorm products, food and beverage, and everyday household purchases all at […]