Which Toys Are Set to Dominate Summer 2025?

Looking for toys for your store? Look no further than these top picks.As summer quickly approaches, it’s time to start thinking ahead and stock up

Looking for toys for your store? Look no further than these top picks.

As summer quickly approaches, it’s time to start thinking ahead and stock up on the hottest toys for 2025. Retailers know that the earlier you secure trending toys, the better your chances of selling out before peak summer sales hit. With so many new releases and fast-selling favorites, we’ve rounded up the must-have toys for your store, based on the top lists from leading retailers and brands.

Here’s a preview of the most popular toys and brands that are dominating wish lists this year:

Top Toys for 2025 at a Glance

These are the toys that are expected to be best-sellers this year, so make sure your inventory includes these top picks:

  • Global Toy Manufacturer of the Year: The LEGO Group
  • Global Top Toy Property of the Year: Pokémon by The Pokémon Company
  • Global Top Selling Toy of the Year: Hot Wheels Singles Assortment by Mattel
  • US Top Selling Property of the Year: Pokémon by The Pokémon Company
  • US Top Selling Toy of the Year: Hot Wheels Singles 1:64 Assortment by Mattel

Click here to view all Children’s Toys

Popular Brands & Retailers for 2025

Look for evergreen products from these big-name brands that drive sales:

By stocking up on these top brands and best-selling toys, you’ll be ahead of the curve as you prepare for summer sales. We’ve gathered all the key trending toy lists to simplify your buying decisions and ensure you’re offering what kids want most this year.

Stock up now to secure the best merchandise for your store

Don’t wait until it’s too late—grab these toys now to get a head start on the season. Plus, we’ve found great deals to help you save while securing the must-have toys that will drive sales this summer.

Original article source“These are the Top Toys of 2025, According to Circana’s Data,” published by Gifts and Dec on [January 29, 2025].

Additional article source“Top Toy Trends from the American Specialty Toy Retailing Association (Astra)” published by License Global on [March 8, 2024].