Walmart, which has developed one of the most sophisticated retail media networks, advanced its advertising strategy on Tuesday to sell more ad space a
Walmart, which has developed one of the most sophisticated retail media networks, advanced its advertising strategy on Tuesday to sell more ad space across connected TV (CTV). The retailer announced it has entered into an agreement to acquire Vibe.co, a self-serve CTV ad platform that aims to simplify advertising for small and midsized businesses (SMBs). […]
