Retailers are laser-focused on cart abandonment, but there’s an invisible (and more costly) threat surfacing: support abandonment. When facing stressf
Retailers are laser-focused on cart abandonment, but there’s an invisible (and more costly) threat surfacing: support abandonment. When facing stressful and anxiety-inducing issues like returns/exchanges, checking product availability, or addressing complaints about quality, some consumers won’t even initiate contact for help. In fact, a recent study from Cyara found one in four consumers have avoided […]
