Today’s retail landscape is no walk in the park. Communication has evolved unimaginably: endless forums and review sites sharing consumer opinions, ex
Today’s retail landscape is no walk in the park. Communication has evolved unimaginably: endless forums and review sites sharing consumer opinions, expectations for highly personalized experiences, and digital giants like Google and Amazon.com, which have conditioned consumers to expect instant access and gratification. It’s more demanding and competitive than ever, and meeting these expectations pushes […]
