Retail enterprises have never had more tools to reach customers, and customers have never rated them lower. In June 2025, Forrester’s Global CX Index
Retail enterprises have never had more tools to reach customers, and customers have never rated them lower. In June 2025, Forrester’s Global CX Index reported that customer experience (CX) quality in North America had hit an all-time low across 469 brands. In the same window, martech still claimed roughly a fifth of marketing budgets at […]
