For the last 20 years, e-commerce marketing strategy has revolved around a simple premise: get the consumer to your website, analyze their behavior, a
For the last 20 years, e-commerce marketing strategy has revolved around a simple premise: get the consumer to your website, analyze their behavior, and optimize for conversion. Traffic was the goal and the homepage was the storefront. Performance marketing, search engine optimization, digital campaigns, and paid media all served the same purpose: driving shoppers into […]
