In the brick-and-mortar retail landscape, businesses often operate with a significant blind spot: they don’t truly know their customers. While digital
In the brick-and-mortar retail landscape, businesses often operate with a significant blind spot: they don’t truly know their customers. While digital loyalty programs can yield match rates of up to 30 percent, in-store rates tell a different story. In-person retail identification often lingers in the single digits, leaving the vast majority of in-store shoppers categorized […]
