In December 2025, same-store sales for independent retailers grew 4.5 percent year-over-year, while total U.S. retail sales grew 2.4 percent over the
In December 2025, same-store sales for independent retailers grew 4.5 percent year-over-year, while total U.S. retail sales grew 2.4 percent over the same period. While the broader retail market cooled, neighborhood retail accelerated. When growth separates like that, it’s worth asking why and what it means for brands allocating media dollars in 2026. The Quiet […]
