Personalization in retail has scaled a higher altitude in 2026. Consumers expect brands to not only recognize and remember them as unique individuals
Personalization in retail has scaled a higher altitude in 2026. Consumers expect brands to not only recognize and remember them as unique individuals in the moment, but also to anticipate their needs as they change. A Capgemini Research Institute report shows that 71 percent of consumers want generative artificial intelligence to be integrated into their […]
