Improving Holiday Media Planning for Retail and CPG Brands

We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period that these categories tend to invest significant market

We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period that these categories tend to invest significant marketing dollars to reach their target audiences. However, these investments are often wasted, as consumers are already going to purchase products like stuffing mix or cranberry sauce for their holiday […]