For years, shopper marketing has operated as a collection of disconnected systems. Retail media, promotions, loyalty programs, digital shelf strategie
For years, shopper marketing has operated as a collection of disconnected systems. Retail media, promotions, loyalty programs, digital shelf strategies, and analytics lived in separate platforms managed by separate teams. As a result, brands and retailers have often struggled to connect marketing activity to actual sales outcomes. As consumer expectations rise and marketing budgets face […]
