World Cup: The FIFA World Cup is an international football tournament held every four years, in which the men’s national teams of the member associations of FIFA compete for the title of world champions. The tournament has been held since 1930, and takes place in the host nation of the previous tournament. It is the most widely viewed and followed sporting event in the world, with an estimated 715.1 million people watching the 2018 final.
Market Demand: The World Cup is one of the most popular sporting events in the world, and its popularity has grown exponentially over the years. The tournament has become a major source of revenue for FIFA, with the 2018 tournament generating over $6 billion in revenue. The tournament also has a significant impact on the global economy, with an estimated $14 billion in economic activity generated by the 2018 tournament.
Purpose: The primary purpose of the World Cup is to bring together the best football teams from around the world to compete for the title of world champions. The tournament also serves as a platform for countries to showcase their culture and promote international understanding and goodwill. Additionally, the tournament
- Customer Type: Fans, sports enthusiasts
- Retail Store Availability: Available at sporting goods stores, department stores, online retailers
- Usage Interval: During the World Cup matches
- Shelf Life: N/A
- Retail Store Types: Sporting goods stores, department stores
- Age Suitability: All age groups
- Gender Targeting: Unisex
- Events or Occasions: World Cup matches, sporting events
- Categories: Sports merchandise, fan gear
- Seasonality: Only during the World Cup season
- Price Point: Varies depending on the product (e.g., jerseys, accessories)
- Product Features: World Cup branding, team logos, player names, official merchandise
- Brand Recognition: Official World Cup sponsors, popular sportswear brands
- Usability and Convenience: Comfortable fit, easy to wear, easy to clean, lightweight
- Health and Safety: N/A
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