The search bar isn’t dead, but it’s no longer running the show. For years, retail marketing teams optimized content for search engines that crawled te
The search bar isn’t dead, but it’s no longer running the show. For years, retail marketing teams optimized content for search engines that crawled text and hunted for keywords. Now, generative artificial intelligence tools, including ChatGPT, Gemini, and Perplexity, answer shoppers’ questions directly, drawing from a much wider pool of user-generated signals. They determine which […]
