Category: Sales & Marketing News
5 Data-Driven Strategies Retailers Might Have Overlooked for Holiday Success
With the holiday season well underway, retailers are grappling with rising customer expectations and a constantly evolving data landscape. As a result [...]
Consumers’ Overriding Shipping Concern This Year Isn’t Speed. It’s Cost
This year’s Thanksgiving was as late as it could possibly be. For retailers, that presents a time crunch for holiday sales. Cyber Monday occurred in D [...]
Reebok Lays Off Employees Amid Footwear Restructure
The company behind Reebok‘s operations is laying off employees in the brand’s footwear business as it reworks the licensing strategy for the brand, re [...]
Deck the Halls and Defend the Data: A Retailer’s Guide to Holiday Fraud Prevention
The holiday shopping season brings more than just increased sales. It also ushers in a wave of sophisticated fraud attempts that can leave retailers v [...]
AI Meets Authenticity: How to Humanize E-Commerce Marketing in 2025
As the buzz around artificial intelligence and automation continues to dominate, we’re at a crossroads in e-commerce marketing. The shopping (includin [...]
Authentic Partnerships Will Help Brands Reach Gen Z This Holiday Season
Finding the perfect gift is always tough, but it seems to be hardest for Gen Z who, according to new research, require more touchpoints than any other [...]
Improving Holiday Media Planning for Retail and CPG Brands
We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period that these categories tend to invest significant market [...]
Winning the Holiday Season: Millennial and Gen Z Preferences for Sustainability, Shipping and Returns
Millennials and Gen Z represent a significant portion of today’s consumer base, and their preferences are shaping the future of retail, especially in [...]
Albertsons Sues Kroger After Judge Rules Against Grocery Merger
Albertsons on Wednesday formally terminated its proposed $25 billion merger with Kroger and filed a lawsuit against its supermarket competitor, saying [...]
Retail Trends to Boost Dollar Store Profits: Your Checklist For 2024
Stay ahead of retail trends to maximize dollar store profits in 2024. This checklist offers key insights and strategies to boost your bottom line. [...]