When shoppers ask artificial intelligence models for “the most comfortable shapewear” or “the best running shoes for flat feet,” the answer rarely com
When shoppers ask artificial intelligence models for “the most comfortable shapewear” or “the best running shoes for flat feet,” the answer rarely comes from a brand’s own website or external marketing. Large language models (LLMs) don’t take a brand’s word for it. They look for validation, and they find it in the sources consumers already […]
