Back-to-School Shopping Offers Retailers a Blueprint for the Holiday Season

Back-to-school shopping has given retailers an early look at what could define the holiday season: consumers are willing to spend, but they remain hig

Back-to-school shopping has given retailers an early look at what could define the holiday season: consumers are willing to spend, but they remain highly focused on value. A recent back-to-school survey by Snipp found that 74.8 percent of shoppers expected to spend more this year, while 81.8 percent were concerned about affordability. While consumers may […]

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